Agency of Record: Campagna Creative
Art Direction: Daniel Campagna
Copywriter: Daniel Campagna
When BeastScore.com needed a better understanding of its market, they turned to Campagna Creative. They came with a simple problem: how to get their product in front of the right people. We developed and launched a multi-state survey of CrossFit athletes, while hosting focus groups in the Los Angeles area (BeastScore’s home base).
The data was a revelation.
It allowed us to pinpoint a narrow target audience, and locate spaces in which to increase market share, while identifying BeastScore’s top competitors. This cold hard data led to authentic, persuasive marketing materials and a full-service marketing plan for print, digital, and social platforms.
It’s also worth pointing out that the ad concepts pitched to BeastScore well before RxBar’s iconic labels were created.