Agency of Record: None (contract project)
Art Direction: Cracked Staff
Copywriting: Cracked Staff
Cracked.com had a vision: an online store with pop-culture-inspired t-shirts as far as the digital eye could see. These shirts would be funny, clever, and cool. They had ideas, but no designs.
Managing a team of 10 freelance illustrators, we took their online store from 0 to 100 in the span of a year. Now the Cracked Dispensary offers hundreds of designs across a wide spectrum of products that appeal to pop-culture aficionados everywhere.
We even made a couple of the designs ourselves: