USC Alumni Association Awareness Campaign


Client: USC Alumni Association
Agency of Record: None (in-house project)
Art Direction: Daniel Campagna
Copywriting: Daniel Campagna (headline) & Justin Scupine (body)

The USC Alumni Association is lifelong and worldwide, literally. Graduates automatically become members (no dues necessary) and there are alumni clubs in countries around the globe. The problem is that alumni don’t know any of this.

Printed in the program booklet for USC Commencement, this ad is an emotional reminder for graduating students to stay connected to their classmates and the university through the USC Alumni Association.