Day of SCupport


Client: USC Alumni Association
Agency of Record: None (in-house project)
Art Direction: Daniel Campagna
Copywriting: Daniel Campagna (headline) & Justin Scupine (body)

A popular fundraising technique in higher education, a “day of support” is scheduled each year to rally alumni to donate within a 24 hour period. But how to convey such a nebulous concept?

Through a visual metaphor focusing on the power of working together.