Wine Hustler

Client: Wine Hustler
Agency of Record: Campagna Creative
Art Direction: Daniel Campagna
Copywriting: Caitlyn Wu

What’s better than cheap wine? Cheap wine that actually tastes good. Wine Hustler had a clear mission: spread the word about quality affordable wines.

But the blogger needed a look. We crafted a visual style for the blog’s studio images that was accessible, yet professional. Capturing the experience of popping open a bottle of vino on the couch in your PJs only to discover that this $12 bargain has $50 taste.