October 30, 2018

USC Alumni Outreach Campaign

October 30, 2018

What does an alumni association do, really? They host events, sure. They sponsor programs, yes. They help alumni network professionally, of course. They even fundraise for scholarships, which is amazing. But what’s the unifying theme?

August 18, 2018

Daniel Campagna

Advertising, Art Direction, Copywriting

University of Southern California Endowment

August 18, 2018

Daniel Campagna

Advertising, Art Direction, Copywriting

University of Southern California Endowment

How do you raise money for a fund that has tremendous impact but minimal exposure?

July 22, 2018

Daniel Campagna

Advertising

USC vs. Texas Weekender

July 22, 2018

Daniel Campagna

Advertising

The USC Alumni Association hosts annual activities, receptions, and tailgates at selected away football games. The 2018 “Weekender” was in Texas. You see where this is going.

February 21, 2018

Daniel Campagna

Art Direction, Website, Print, Advertising, Logos

Campus of Life

February 21, 2018

Daniel Campagna

Art Direction, Website, Print, Advertising, Logos

Chabad San Diego had an idea for a unique living and learning community: the Campus of Life. In order to build the marketing from the ground up, they brought in…

May 12, 2017

Daniel Campagna

Advertising, Art Direction, Copywriting

USC Alumni Association Awareness Campaign

May 12, 2017

Daniel Campagna

Advertising, Art Direction, Copywriting

USC Alumni Association Awareness Campaign

The USC Alumni Association is lifelong and worldwide, literally. Graduates automatically become members (no dues necessary) and there are alumni clubs in countries around the globe. The problem is...

May 12, 2017

Daniel Campagna

Social Media, Research, Copywriting, Marketing, Advertising

BeastScore.com Market Research and Advertising

May 12, 2017

Daniel Campagna

Social Media, Research, Copywriting, Marketing, Advertising

BeastScore.com Market Research and Advertising

When BeastScore.com needed a better understanding of its market, they turned to Campagna Creative. They came to us with a simple problem: how to get their product in front of the right people….

May 4, 2016

Daniel Campagna

Art Direction, Copywriting, Marketing, Advertising

Day of SCupport

May 4, 2016

Daniel Campagna

Art Direction, Copywriting, Marketing, Advertising

A popular fundraising technique in higher education, a “day of support” is scheduled each year to rally alumni to donate within a 24 hour period…

January 1, 2016

Daniel Campagna

Advertising, Art Direction, Copywriting

USC Alumni Mobile App

January 1, 2016

Daniel Campagna

Advertising, Art Direction, Copywriting

In 2016, the USC Alumni Association launched a mobile app with the expressed purpose of connecting alumni to each other so they could network and socialize.