When BeastScore.com needed a better understanding of its market, they turned to Campagna Creative. They came to us with a simple problem: how to get their product in front of the right people. We developed and launched a multi-state survey of CrossFit athletes, while hosting focus groups in the Los Angeles area (BeastScore’s home base).
The data was a revelation.
We were able to pinpoint a narrow target audience, and locate spaces in which to increase market share, while identifying BeastScore’s top competitors. This cold hard data led to authentic, persuasive marketing materials and a full-service marketing plan for print, digital, and social platforms.
The Cracked De-Textbook
The cantankerous rapscallions at Cracked.com needed professional support for layout and graphics in their De-Textbook.
The deadline was rock-solid, so time was of the essence. Working with their art director, we laid out chapters while providing key imagery for the book. Deadlines were met. Books were printed. Fans were pleased.
The Cracked Dispensary
Cracked.com had a vision: an online store with pop-culture-inspired t-shirts as far as the digital eye could see. These shirts would be funny, clever, and cool. They had ideas, but no designs.
Managing a team of 10 freelance illustrators, we took their online store from 0 to 100 in the span of a year. Now the Cracked Dispensary offers hundreds of designs across a wide spectrum of products that appeal to pop-culture aficionados everywhere.
Ah, the power of print. In a digital world, a perfectly printed piece offers something extra. A rare timelessness in a disposable era.
Esvy Photography needed a simple, elegant brochure to put in front of their clients. A piece that was both enticing and informative. One that could stand alone, representative of Esvy’s quality and style, but could also pique clients’ curiosity and push them toward a substantive contact.
OutWOD was still in its nascent stages as an annual fundraiser for local LGBT non-profits when we came on board. They had a logo but it needed... some refinement. Especially since they wanted to use it as the featured design on their t-shirt.
We cleaned up some unnecessary elements from the logo, and put a slight twist on the iconic LGBT rainbow, then set the whole thing against a heather navy blue t-shirt. And we worked with the client and the manufacturer every step of the way to see the project through to fruition.
Pond Diggers: Pitch Deck
The Pond Diggers already had a concept. They already had a look. The even had a tightly edited pilot. But they couldn’t get in front of anyone who mattered without a pitch deck.
We pulled from the motion graphics they developed for their pilot to create visual elements that married their pitch deck to their overall look. Nothing fancy. Just that final piece of the puzzle to help the Pond Diggers get their show off the ground.
Wine Hustler: Visual Style
What’s better than cheap wine? Cheap wine that actually tastes good. Wine Hustler had a clear mission: spread the word about quality affordable wines.
But the blogger needed a look. We crafted a visual style for the blog’s studio images that was accessible, yet professional. Capturing the experience of popping open a bottle of vino on the couch in your PJs only to discover that this $12 bargain has $50 taste.
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