Cracked.com had a vision: an online store with pop-culture-inspired t-shirts as far as the digital eye could see. These shirts would be funny, clever, and cool. They had ideas, but no designs.
Pond Diggers
The Pond Diggers already had a concept. They already had a look. The even had a tightly edited pilot. But they couldn’t get in front of anyone who mattered without a pitch deck…